Free delivery on orders £20+                     30 million rolls sold.                     Over 15,000 reviews.                

Why Naked Paper?

  • No bleach. No harsh chemicals. No need.

  • Seriously soft, double length rolls.

  • Premium paper, without the premium price tag.

As seen in.

Our unbleached bestsellers.

Soft. Strong. Sustainable.

Explore our ranges of eco-friendly loo roll, kitchen roll and tissues. Crafted from locally collected recycled cardboard or sustainable bamboo – we've got a planet-friendly option that's perfect for every home and every budget.

We really are different.

Scroll left to right  Andrex Who Gives a Crap Cheeky Panda
Cost per 100 sheets¹
21p
31p
23p
26p
Unbleached²
Fossil fuel free manufacturing
Rated No.1 eco toilet roll³

View all green claims evidence. Comparison checked September 2025 using brand websites and Tesco. ¹Lowest cost per 100 sheets, including available subscription discounts. ²Based on published manufacturing information. ³Ethical Consumer’s highest-ranking toilet paper company. View full comparison.

The UK's highest rated eco loo roll.

We didn't make it brown. Nature did.

Discover the Naked Paper difference, and why everyone is making the switch.