Loo roll.

It's white because someone, somewhere, decided it looked nice.

So they bleached it, added chemicals, and called it progress.

We thought that was unnecessary.

So our paper is brown, as nature intended.

We’re Tom and Leila, founders of Naked Paper.

Like most people, we never thought about toilet paper - until one day, we did.

Why is it white? Who decided that? And why add bleach and chemicals just to flush it away?

So we made a better alternative. Unbleached, simple, and a whole lot kinder to the planet.

Because toilet paper doesn’t need to be white. But it does need to be better.

Sustainability isn’t just part of what we do. It’s everything we do.

Our beautiful, natural colour isn’t just a choice - it’s the result of skipping unnecessary bleaching and processing.

We wanted every part of our paper to be carefully considered. So, from our fossil fuel free factory to the eco-friendly ink on our boxes, every choice is deliberate.

No bleach. No plastic. No shortcuts. Just smarter, greener decisions that add up to something much bigger.