Keeping our paper its natural colour means no bleach, no harsh chemicals, because there’s no need. Less pollution in waterways, less wasted energy. Just soft, strong paper that does the job.

And because it’s made from unbleached bamboo - a fast growing, renewable resource - or recycled cardboard that gives waste a second life, it’s better for the planet from the start.

Most toilet paper is made using fossil fuels. Ours isn’t. Our factory runs on renewable energy, powered by 8,000+ onsite solar panels, biomass from local forests, and biomethane from nearby sheep farms. No fossil fuels - just wind, water, and sunshine. Our packaging is plastic-free. And by considering emissions at every step, our footprint is lower than other eco brands.

We don’t just say it - we print our climate footprint right on the box, because you deserve to know the impact of what you’re buying.

We don’t just say we’re sustainable - we prove it. Every roll is fully traceable, from responsibly sourced raw materials to ethical manufacturing. Our bamboo comes from FSC-certified forests, and our recycled paper helps reduce waste.

We publish independent assessments of our impact and openly share every step - so you can see exactly what goes into making a roll that’s better for the planet. A supply chain we’re proud to show you.

Toilet paper is a basic essential – but for many, it’s a luxury. That’s why we donate thousands of rolls to UK food banks every year, helping families who need it most.

Every purchase makes a real difference – because when you choose a roll that’s better for the planet, you’re also supporting people in need.