Free delivery on orders £20+                     20 million rolls sold.                     Over 12,000 reviews.                

Why Naked Paper?

  • No bleach. No harsh chemicals. No need.

  • Seriously soft, double length rolls.

  • Premium paper, without the premium price tag.

As seen in.

Our unbleached bestsellers.

Soft. Strong. Sustainable.

Explore our ranges of eco-friendly loo roll, kitchen roll and tissues. Crafted from locally collected recycled cardboard or sustainable bamboo – we've got a planet-friendly option that's perfect for every home and every budget.

We really are different.

Scroll left to right  Andrex Who Gives a Crap Cheeky Panda
Cost per 100 sheets*
21p
31p
23p
26p
Unbleached **
Fossil fuel free manufacturing
Lowest climate footprint

View all green claims evidence. Competitor comparison based on publicly available data gathered September 2025, from brand websites and Tesco (Andrex 24 roll pack). *Price comparison based on cost per 100 sheets of largest/most cost-efficient pack available from each brand. Prices include ongoing subscription discount for all brands that offer one. **Cheeky Panda's "unbleached" toilet paper uses ECF bleaching. View full competitor comparison.

The UK's highest rated eco loo roll.

We didn't make it brown. Nature did.

Discover the Naked Paper difference, and why everyone is making the switch.