Why Naked Paper?
As seen in.








Product details
We didn't make it brown. Nature did.
- Seriously soft, impressively strong, double-length rolls (320 2-ply sheets).
- Premium paper, without the premium price.
- No bleach. No harsh chemicals. No need.
- Crafted from locally collected recycled cardboard or sustainable bamboo.
- Made in a factory powered by wind, sun, and natural biofuel.
- Climate footprint labelled, so you know the impact of every purchase.
Should I choose bamboo or recycled?
Our bamboo and recycled paper rolls are both high-quality, sustainable, and free from bleach, harsh chemicals, and plastic.
![]() Bamboo
✓ Ever so slightly softer |
![]() Recycled
✓ Slightly lower climate footprint |
Which size is right for me?
![]() 24 rolls
✓ 1-2 person household |
![]() 48 rolls
✓ 3+ person household |
![]() 96 rolls
✓ Plenty of storage space |



We didn't make it brown. Nature did.
Discover the Naked Paper difference, and why everyone is making the switch.
We really are different.
Scroll left to right |
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Andrex | Who Gives a Crap | Cheeky Panda |
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Cost per 100 sheets* |
22p
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30p
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23p
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34p
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Unbleached |
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Fossil fuel free manufacturing |
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Lowest climate footprint |
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View all green claims evidence. Competitor comparison based on publicly available data gathered March 2025, from brand websites and Tesco (Andrex 24 roll pack). *Price comparison based on cost per 100 sheets of largest/most cost-efficient pack available from each brand. Prices include ongoing subscription discount for all brands that offer one. View full competitor comparison.