In the world of business the bottom line usually takes precedence. But over the last 18 years a movement towards a broader understanding of what it means to do good business has been quietly growing: the B Corp movement. March, known...

Updated: January 2025 In April 2024 the UK's Which? magazine published an article claiming that our unbleached Naked Paper (formerly Naked Sprout) bamboo toilet paper is not made from 100% bamboo.  We recognise Which? plays an important role for consumers,...

Toilet paper is a staple household item in about 30% of the world. If we think about the objects we use most often in our everyday lives, they’re up there with toothbrushes and phones. And sadly, those soft little rolls...

Toilet rolls shouldn’t cost the earth. The soft sheets of tissue that hang in our bathrooms start on a roll, end up in the sewers, and have a very basic job to do in-between!  Despite this, many large manufacturers are...

Naked Paper started with a pink roll. Actually, it started with two of them - our founders Tom and Leila were travelling through France, and noticed bright pink toilet rolls in two separate bed and breakfasts, miles apart. It was...

We’re back with another piece delving into the buzzwords, hype, and distractions that surround corporate claims of sustainability. Today we’re looking at a strange shadow side of greenwashing, green hushing.  In a world where green products are increasingly in demand,...