Why Naked Paper
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Double length. Seriously soft.
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No bleach. No harsh chemicals.
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Love it or your money back.
As seen in.
Our softest rolls – luxurious and strong.
The softest in our range, our bamboo rolls are gentle on your skin, impressively strong, and kind to the planet.
Product details
- Seriously soft, impressively strong, double-length rolls (320 2-ply sheets).
- Premium paper, without the premium price.
- No bleach. No harsh chemicals. No need.
- Crafted from sustainable, FSC certified bamboo.
- Made in a factory powered by wind, sun, and natural biofuel.
- Climate footprint labelled, so you know the impact of every purchase.
Which size is right for me?
24 rolls
✓ 1-2 person household |
48 rolls
✓ 3+ person household |
96 rolls
✓ Plenty of storage space |
- 10% off for life
- No commitment – change or cancel anytime
- Plenty of notice before each order
How often should we deliver your subscription?
Added to your basket. View basket.
Great reasons to subscribe
Flexible frequency
Not sure how much you’ll need, or how often? Adjust quantities and frequencies any time.
Order reminders
We’ll let you know before each order. Delay, reschedule or cancel if you need to – you’ll only be charged when your order is sent.
You’re in control
Adjust order dates, edit products, or cancel your subscription in just a few clicks through our user-friendly customer account.
See it in action
Making a difference, one roll at a time
30,000,000rolls sold, that's a lot of happy customers...
We’re Tom and Leila, founders of Naked Paper.
Like most people, we never thought about toilet paper - until one day, we did.
Why is it white? Who decided that? And why add bleach and chemicals just to flush it away?
So we made a better alternative. Unbleached, simple, and a whole lot kinder to the planet.
Because toilet paper doesn’t need to be white. But it does need to be better.
We'd love for you to try our loo roll and if you don't love it, we'll give you your money back, no questions asked.
We really are different.
Competitor comparison based on publicly available data gathered May 2026 from brand websites and Tesco. Cross = not demonstrated by available evidence. ¹Cost per 100 sheets, using best-value packs and subscription discounts. ²Independent testing confirms Naked Paper contains no bleach. ³Based on published manufacturing information. ⁴Comparable published figures: Naked Paper 0.59 vs Cheeky Panda 1.18 kg CO₂e/kg. No comparable figures published by Andrex or WGAC. View full evidence.
FAQs.
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With over 12,000 reviews, it's safe to say people love our seriously soft, seriously strong toilet rolls.
Why not try them yourself? If you don't love them, we'll give you your money back.
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Our rolls have 320 sheets so the price per sheet is less than many leading UK brands. We’re proud to show it’s possible to match or beat standard prices while making our rolls in a fossil fuel free factory and paying at least a real living wage.
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Our bamboo rolls are the softest, whilst our recycled rolls have a smaller climate footprint, and are slightly more affordable.
Whichever you choose, rest assured that both rolls are both high-quality, sustainable, and free from bleach, harsh chemicals, and plastic.
Both are made from responsibly sourced materials – our bamboo is a fast-growing, renewable resource from a transparent, ethically managed supply chain. Our recycled rolls reuse waste cardboard collected locally around our factory.
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Our bamboo comes from FSC-certified forests, where it is grown, harvested, pulped, and dried before being transported by sea to our factory.
We work with just two bamboo suppliers – our supply chain is deliberately small so we know exactly where each batch comes from.
Read more about our suppliers on our supply chain page.
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Each batch of our toilet paper is tested to make sure it breaks down like standard products. It’s unbleached, free of harsh chemicals, and safe for septic systems, boats, and campervans.
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If you have sensitive skin, bamboo could be a great choice. It’s soft, strong, and all of our bamboo is grown without pesticides. Our rolls are also free from bleach, harsh chemicals, and PFAs.
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Yes. We never bleach or whiten our paper in any way - not even with “chlorine-free” methods such as hydrogen peroxide, like some other brands do - which is why it keeps its natural brown colour. Our loo roll has been independently tested for PFAS (“forever chemicals”), and there’s no plastic in any of our products or packaging. Everything we use meets REACH, the EU law restricting harmful chemicals in everyday products. No bleach. No harsh chemicals. No need.
Love it or your money back.
We're so confident you'll love Naked Paper that we offer a money-back guarantee on any product we sell, no questions asked. Excludes any delivery charges.