Why Naked Paper?
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No bleach. No harsh chemicals. No need.
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Seriously soft, double length rolls.
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Premium paper, without the premium price tag.
Should I choose bamboo or recycled?
Our bamboo and recycled paper rolls are both high-quality, sustainable, and free from bleach, harsh chemicals, and plastic.
Bamboo
✓ Ever so slightly softer |
Recycled
✓ Slightly lower climate footprint |
Which size is right for me?
24 rolls
✓ 1-2 person household |
48 rolls
✓ 3+ person household |
96 rolls
✓ Plenty of storage space |
The UK's highest rated eco loo roll
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“Toilet rolls are so soft and I love that they’re not bleached. Economical and environmentally friendly too.” – Veronica
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“Fantastic eco-friendly products and a company that really cares. The subscription makes everything so easy, and I love that there’s no unnecessary packaging.” – Lucy
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“Amazing company, excellent toilet roll & such a great price. Love that it’s not bleached, isn’t wrapped individually, comes in recycled boxes & it’s strong.” – Meghann
We didn't make it brown. Nature did.
Discover the Naked Paper difference, and why everyone is making the switch.
We really are different.
| Scroll left to right |
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Andrex | Who Gives a Crap | Cheeky Panda |
|---|---|---|---|---|
| Cost per 100 sheets* |
22p
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30p
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23p
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34p
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| Unbleached |
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| Fossil fuel free manufacturing |
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| Lowest climate footprint |
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View all green claims evidence. Competitor comparison based on publicly available data gathered March 2025, from brand websites and Tesco (Andrex 24 roll pack). *Price comparison based on cost per 100 sheets of largest/most cost-efficient pack available from each brand. Prices include ongoing subscription discount for all brands that offer one. View full competitor comparison.
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