Competitor comparison based on publicly available data gathered May 2026 from brand websites and Tesco. Cross = not demonstrated by available evidence. ¹Cost per 100 sheets, using best-value packs and subscription discounts. ²Independent testing confirms Naked Paper contains no bleach. ³Based on published manufacturing information. ⁴Naked Paper recycled loo roll: 0.35 kg CO₂e/kg (Inèdit, in line with ISO 14067). No comparable figures published by Andrex, WGAC or Serious Tissues. View full evidence.
Your towels match your tiles. Your soap matches your style.
Now how about some toilet paper that matches your values.
10% off for life.
How do subscriptions work?
1. Pick your pack size and schedule. A simple setup, to keep you stocked up.
2. You're in control – skip, delay or cancel any time. We'll email you 3 days before your order so you've got plenty of time to make changes.
3. Never run out, with hassle-free deliveries. Your order rolls right up to your door, just when you need it.
Our rolls have 320 sheets so the price per sheet is less than many leading UK brands. We’re proud to show it’s possible to match or beat standard prices while making our rolls in a factory powered by renewable energy and paying at least a real living wage.
Each batch of our toilet paper is tested to make sure it breaks down like standard products. It’s unbleached, free of harsh chemicals, and safe for septic systems, boats, and campervans.
Yes. We never bleach or whiten our paper in any way - not even with “chlorine-free” methods such as hydrogen peroxide, like some other brands do - which is why it keeps its natural brown colour. Our loo roll has been independently tested for PFAS (“forever chemicals”), and there’s no plastic in any of our products or packaging. Everything we use meets REACH, the EU law restricting harmful chemicals in everyday products. No bleach. No harsh chemicals. No need.
Our rolls have 320 sheets so the price per sheet is less than many leading UK brands. We’re proud to show it’s possible to match or beat standard prices while making our rolls in a factory powered by renewable energy and paying at least a real living wage.
Each batch of our toilet paper is tested to make sure it breaks down like standard products. It’s unbleached, free of harsh chemicals, and safe for septic systems, boats, and campervans.
Yes. We never bleach or whiten our paper in any way - not even with “chlorine-free” methods such as hydrogen peroxide, like some other brands do - which is why it keeps its natural brown colour. Our loo roll has been independently tested for PFAS (“forever chemicals”), and there’s no plastic in any of our products or packaging. Everything we use meets REACH, the EU law restricting harmful chemicals in everyday products. No bleach. No harsh chemicals. No need.
Customer Reviews
Overall rating: 4.7 / 5 from 12575 reviews.
Great to be sustainable and have such a great product too. Love it.
We have been using the toilet paper, kitchen roll & tissues for a few years now. We find it excellent value for money. It lasts way longer than the well know brands and the quality is great and of course it’s better for the environment.
Been using the loo role and tissues for a few years now. The quality is consistent and the tissues are especially excellent, no red nose when I have the flu! Love this stuff.
I just love the fact that it's unbleached, and not wrapped in paper. As a single person l often don't use all my rolls, by my next delivery date. I love that,
1. You let me know in advance when my next order is due.
2. I can change my delivery date without any problems.
I have just received my latest order of toilet paper. I was shocked to find that the package was "decorated" with disgusting slogans. If you continue to send out the paper in that condition I shall cease buying it. // Also, I have found that each individual roll is wrapped in paper! Why? What a waste of paper! Again, if you persist in wrapping each individual roll I shall cease buying Naked Paper. // I was also shocked to find that the price has gone up by £5 or more! What is your explanation for such a hefty price rise? // I still hate the name "Naked Paper". That is not so much a name as a description, and it applies to all the toilet paper on the market. It is all naked! As I have suggested before, you would do yourselves a favour if you changed the name to "Eco Paper" or something like that.
Gillian Snoxall
The new embossed paper is great. The quality hasn't gone down with this addition. Only buy yearly as we are a small household 96 rolls we are lucky enough to be able to store the 2 boxes.
Would recommend to anyone is believes in sustainability. Bamboo is a versatile plant.
Prefer the original impression of raised dots, not so keen on the 'b' impression seems to have lost some of it's strength!! However will still purchase for eco credentials.
You want a pic of me using the toilet paper.... You must be joking, how can I blow my nose and take a photo...
haven't got the newest delivery open yet, so if there's anything different, I haven't discovered it yet.
sometimes tho it's wound sooooo tight, I can't find the flipping end....
I'm never going back to the white stuff made from freshly felled trees... NEVER
Love the texture and like the colour nateral strong & absobant
Good for many other needs including kitchen grease cleaning out crud in airfryer or spills while cooking or vehicle grease and use instead of bleached tissue paper
All round agreeable pape!
We're so confident you'll love Naked Paper that we offer a money-back guarantee on any product we sell, no questions asked. Excludes any delivery charges.
