Why Naked Paper?
As seen in.








Soft where it counts. Uncompromising where it matters.
The softest in our range, our bamboo rolls are gentle on your skin, impressively strong, and kind to the planet.
Product details
We didn't make it brown. Nature did.
- Seriously soft, impressively strong, double-length rolls (320 2-ply sheets).
- Premium paper, without the premium price.
- No bleach. No harsh chemicals. No need.
- Crafted from sustainable, FSC certified bamboo.
- Made in a factory powered by wind, sun, and natural biofuel.
- Climate footprint labelled, so you know the impact of every purchase.
Which size is right for me?
![]() 24 rolls
✓ 1-2 person household |
![]() 48 rolls
✓ 3+ person household |
![]() 96 rolls
✓ Plenty of storage space |



We didn't make it brown. Nature did.
Discover the Naked Paper difference, and why everyone is making the switch.
We really are different.
Scroll left to right |
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Andrex | Who Gives a Crap | Cheeky Panda |
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Cost per 100 sheets* |
22p
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30p
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23p
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34p
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Unbleached |
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Fossil fuel free manufacturing |
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Lowest climate footprint |
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View all green claims evidence. Competitor comparison based on publicly available data gathered March 2025, from brand websites and Tesco (Andrex 24 roll pack). *Price comparison based on cost per 100 sheets of largest/most cost-efficient pack available from each brand. Prices include ongoing subscription discount for all brands that offer one. View full competitor comparison.