Naked Paper started life in September 2020 with a couple of founders and a container of loo roll. Nearly six years later, in August 2026, we hit a big milestone: selling roll number 30 million. That’s 30,000,000 rolls of soft,...

The average person in the UK uses 127 rolls of toilet paper per year. That’s over two rolls per week, spread out over 6-10 daily trips to the loo. It's plenty of time to get curious about this humble household...

When you’re trying to make everyday products with less impact you learn to embrace change. In the five years since we started Naked Paper we’ve launched new products, revised our packaging, even changed our name. And then there are the changes...

At first glance, toilet paper, kitchen roll and facial tissues look pretty much the same.  They're all made from tissue, separated into convenient soft sheets. If you've ever run out of one type, it's tempting to bring in another as a...

There’s an awful lot of green about these days. Spend a few minutes paying attention next time you visit the supermarket and you’ll see it; products that are sold as having some kind of environmental benefit are often packaged, labelled,...

The life of a loo roll is usually predictable. It starts big, steadily gets smaller, and ends as a cardboard tube. The holder, the hand, the flush. The biggest surprise we serve up at Naked Paper is the fact that...