We have been using the toilet paper, kitchen roll & tissues for a few years now. We find it excellent value for money. It lasts way longer than the well know brands and the quality is great and of course it’s better for the environment.
30 million rolls sold
30 million rolls sold
Hi, we’re Tom and Leila, founders of Naked Paper.
Like most people, we never thought about toilet paper - until one day, we did.
Why is it white? Who decided that? And why add bleach and chemicals just to flush it away?
So we made a better alternative. Unbleached, simple, and a whole lot kinder to the planet.
Because toilet paper doesn’t need to be white.
But it does need to be better.
We'd love for you to try our loo roll and if you don't love it, we'll give you your money back, no questions asked.
Why Naked Paper?
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No bleach. No harsh chemicals. One less thing to worry about.
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Seriously soft, so you don't have to compromise.
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Double length rolls. Longer lasting, better value.
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Love it or your money back.
We really are different.
Competitor comparison based on publicly available data gathered May 2026 from brand websites and Tesco. Cross = not demonstrated by available evidence. ¹Cost per 100 sheets, using best-value packs and subscription discounts. ²Independent testing confirms Naked Paper contains no bleach. ³Based on published manufacturing information. ⁴Comparable published figures: Naked Paper 0.59 vs Cheeky Panda 1.18 kg CO₂e/kg. No comparable figures published by Andrex or WGAC. View full evidence.
30,000,000
unbleached loo rolls sold!
That's a lot of happy customers...
As seen in.
Our softest rolls – luxurious and strong.
The softest in our range, our bamboo rolls are gentle on your skin, impressively strong, and kind to the planet.
Product details
Product details
- Seriously soft, impressively strong, double-length rolls (320 2-ply sheets).
- Premium paper, without the premium price.
- No bleach. No harsh chemicals. No need.
- Crafted from responsibly sourced, FSC certified bamboo.
- Made in a factory powered by sun, hydropower and renewable biofuels.
- Climate footprint labelled, so you know the impact of every purchase.
Which size is right for me?
24 rolls
✓ 1-2 person household |
48 rolls
✓ 3+ person household |
96 rolls
✓ Plenty of storage space |
Subscribe & save 10%
Save 10% on every order
- 10% off for life
- No commitment – change or cancel anytime
- Plenty of notice before each order
How often should we deliver your subscription?
Added to your basket. View basket.
Great reasons to subscribe
Flexible frequency
Not sure how much you’ll need, or how often? Adjust quantities and frequencies any time.
Order reminders
We’ll let you know before each order. Delay, reschedule or cancel if you need to – you’ll only be charged when your order is sent.
You’re in control
Adjust order dates, edit products, or cancel your subscription in just a few clicks through our user-friendly customer account.
See it in action
FAQs.
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With over 10,000 five-star reviews, it's safe to say people love our seriously soft, seriously strong toilet rolls.
Why not try them yourself? If you don't love them, we'll give you your money back.
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Our rolls have 320 sheets so the price per sheet is less than many leading UK brands. We’re proud to show it’s possible to match or beat standard prices while making our rolls in a factory powered by renewable energy and paying at least a real living wage.
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Our bamboo rolls are the softest, whilst our recycled rolls have a smaller climate footprint, and are slightly more affordable.
Whichever you choose, rest assured that both rolls are both high-quality, sustainable, and free from bleach, harsh chemicals, and plastic.
Both are made from responsibly sourced materials – our bamboo is a fast-growing, renewable resource from a transparent, ethically managed supply chain. Our recycled rolls reuse waste cardboard collected locally around our factory.
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Our bamboo comes from FSC-certified forests, where it is grown, harvested, pulped, and dried before being transported by sea to our factory.
We work with just two bamboo suppliers – our supply chain is deliberately small so we know exactly where each batch comes from.
Read more about our suppliers on our supply chain page.
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Each batch of our toilet paper is tested to make sure it breaks down like standard products. It’s unbleached, free of harsh chemicals, and safe for septic systems, boats, and campervans.
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If you have sensitive skin, bamboo could be a great choice. It’s soft, strong, and all of our bamboo is grown without pesticides. Our rolls are also free from bleach, harsh chemicals, and PFAs.
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Yes. We never bleach or whiten our paper in any way - not even with “chlorine-free” methods such as hydrogen peroxide, like some other brands do - which is why it keeps its natural brown colour. Our loo roll has been independently tested for PFAS (“forever chemicals”), and there’s no plastic in any of our products or packaging. Everything we use meets REACH, the EU law restricting harmful chemicals in everyday products. No bleach. No harsh chemicals. No need.
Love it or your money back.
We're so confident you'll love Naked Paper that we offer a money-back guarantee on any product we sell, no questions asked. Excludes any delivery charges.
Customer Reviews
Overall rating: 4.7 / 5 from 15734 reviews.
Been using the loo role and tissues for a few years now. The quality is consistent and the tissues are especially excellent, no red nose when I have the flu! Love this stuff.
Thanks
great service and price. It feels good to know its recyled and not bleached. Thank you
I just love the fact that it's unbleached, and not wrapped in paper. As a single person l often don't use all my rolls, by my next delivery date. I love that, 1. You let me know in advance when my next order is due. 2. I can change my delivery date without any problems.
Very quick delivery. As it says on the box. All recycled.
Great 👍
great
I have just received my latest order of toilet paper. I was shocked to find that the package was "decorated" with disgusting slogans. If you continue to send out the paper in that condition I shall cease buying it. // Also, I have found that each individual roll is wrapped in paper! Why? What a waste of paper! Again, if you persist in wrapping each individual roll I shall cease buying Naked Paper. // I was also shocked to find that the price has gone up by £5 or more! What is your explanation for such a hefty price rise? // I still hate the name "Naked Paper". That is not so much a name as a description, and it applies to all the toilet paper on the market. It is all naked! As I have suggested before, you would do yourselves a favour if you changed the name to "Eco Paper" or something like that. Gillian Snoxall
Never run out when ordered on subscription. Soft, strong and eco friendly .
We keep a box or two in every room of the house. They do what they say on the box! They’re strong, absorbent and they don’t harm the planet.
Love it, don’t have to carry it home, next time it’s going on subscription
Great product!
Excellent quality and service
The new embossed paper is great. The quality hasn't gone down with this addition. Only buy yearly as we are a small household 96 rolls we are lucky enough to be able to store the 2 boxes. Would recommend to anyone is believes in sustainability. Bamboo is a versatile plant.
perfect
I find this toilet paper does what it says on the label I love anything that helps the planet
Great absorbent roll. Like the fact that it isn’t bleached. Good value.
Prefer the original impression of raised dots, not so keen on the 'b' impression seems to have lost some of it's strength!! However will still purchase for eco credentials.
Arrives promptly in good condition. Not over packaged.Is durable enough for the use intended but disintegrates well on flushing.
I think the new embossing makes it stronger and my subscription is so easy to amend.
I like the new embossed toilet paper it feels softer xx
Love the brown making things greener
Super absorbent, don't feel guilty about using them
I love them
You want a pic of me using the toilet paper.... You must be joking, how can I blow my nose and take a photo... haven't got the newest delivery open yet, so if there's anything different, I haven't discovered it yet. sometimes tho it's wound sooooo tight, I can't find the flipping end.... I'm never going back to the white stuff made from freshly felled trees... NEVER
Perfect...
Love the shade, actually prefer it to white. Blends perfectly with our bathroom. Never run out with the subscription that is so easy to change, delay or get sooner if required. Value for money. Tissues and kitchen rolls are great too. Nice to be doing our bit to help the environment 👍 Thank you. Keep up the great work guys 😊x
Love this toilet paper and it lasts a long time; so much so that I often have to skip an order because I still have some left!
Love the texture and like the colour nateral strong & absobant Good for many other needs including kitchen grease cleaning out crud in airfryer or spills while cooking or vehicle grease and use instead of bleached tissue paper All round agreeable pape!
Very good product. Works well!
Couldn’t use anything else now. Delighted with the tissues and toilet roll.
Soft long and strong. And green.
Green, absorbent and multi-tasking
I love it!
Its grwT!
Does the job superbly. I wouldn't buy any other kitchen roll right now.
Great quality, no hassle auto renewal. highly recommend this company and product.
Been having these for a whole. Only one time had a problem by the delivery driver but it was sorted quickly to my satisfaction
Good price, easy subscription service that you can alter as needed. Quick delivery.