Competitor comparison based on publicly available data gathered May 2026 from brand websites and Tesco. Cross = not demonstrated by available evidence. ¹Cost per 100 sheets, using best-value packs and subscription discounts. ²Independent testing confirms Naked Paper contains no bleach. ³Based on published manufacturing information. ⁴Comparable published figures: Naked Paper 0.59 vs Cheeky Panda 1.18 kg CO₂e/kg. No comparable figures published by Andrex or WGAC. View full evidence.
Your towels match your tiles. Your soap matches your style.
Now how about some toilet paper that matches your values.
10% off for life.
How do subscriptions work?
1. Pick your pack size and schedule. A simple setup, to keep you stocked up.
2. You're in control – skip, delay or cancel any time. We'll email you 3 days before your order so you've got plenty of time to make changes.
3. Never run out, with hassle-free deliveries. Your order rolls right up to your door, just when you need it.
Our rolls have 320 sheets so the price per sheet is less than many leading UK brands. We’re proud to show it’s possible to match or beat standard prices while manufacturing without fossil fuels and paying at least a real living wage.
Each batch of our toilet paper is tested to make sure it breaks down like standard products. It’s unbleached, free of harsh chemicals, and safe for septic systems, boats, and campervans.
If you have sensitive skin, bamboo could be a great choice. It’s soft, strong, and all of our bamboo is grown without pesticides. Our rolls are also free from bleach, harsh chemicals, and PFAs.
Yes. We never bleach or whiten our paper in any way - not even with “chlorine-free” methods such as hydrogen peroxide, like some other brands do - which is why it keeps its natural brown colour. Our loo roll has been independently tested for PFAS (“forever chemicals”), and there’s no plastic in any of our products or packaging. Everything we use meets REACH, the EU law restricting harmful chemicals in everyday products. No bleach. No harsh chemicals. No need.
Our rolls have 320 sheets so the price per sheet is less than many leading UK brands. We’re proud to show it’s possible to match or beat standard prices while manufacturing without fossil fuels and paying at least a real living wage.
If you have sensitive skin, bamboo could be a great choice. It’s soft, strong, and all of our bamboo is grown without pesticides. Our rolls are also free from bleach, harsh chemicals, and PFAs.
Our bamboo rolls are the softest, whilst our recycled rolls have a smaller climate footprint, and are slightly more affordable.
Each batch of our toilet paper is tested to make sure it breaks down like standard products. It’s unbleached, free of harsh chemicals, and safe for septic systems, boats, and campervans.
Yes. We never bleach or whiten our paper in any way - not even with “chlorine-free” methods such as hydrogen peroxide, like some other brands do - which is why it keeps its natural brown colour. Our loo roll has been independently tested for PFAS (“forever chemicals”), and there’s no plastic in any of our products or packaging. Everything we use meets REACH, the EU law restricting harmful chemicals in everyday products. No bleach. No harsh chemicals. No need.
Customer Reviews
Overall rating: 4.7 / 5 from 12467 reviews.
When my item arrived damaged and opened, Naked Paper got back to me really quickly and sent me a replacement with no issues! Would recommend.
Soft, don’t need to use a lot of it, unbleached = does NOT irritate my skin, affordable, delivered to my door, flexible delivery where it’s easy to change date or quantity.
It’s perfect for me. Thank you!
Lovely paper and last a long time, it’s strong and not harsh at all, this is my 3rd box and I wouldn’t buy any other. A great eco product. I like to wrap the spare rolls up in paper napkins when stored in the cloakroom
Never thought I’d be leaving a 5-star review for toilet roll, but here we are. Soft, strong, eco-friendly, and my backside has apparently developed standards now. Tried normal loo roll again and it felt like a personal attack. 😂🍑🎋 10/10, would wipe again.
I'm very happy with my loo paper. It feels good to know that it's good for body, mind, people and planet without losing out on quantity or quality. It does the job with style.
Been using for a few years now and would never go back. But I will say the recent change you have made has made that an even more concrete statement.
The quality and thickness seems to be better than it was before.
Appreciate your products!
Thanks
Josh
I've been a regular subscriber to the bamboo toilet tissue for some time now which is a recommendation in itself. I don't find the colour off putting I prefer to have its eco qualities and the colour works well with my decor anyway. It is strong enough to perform the tasks it needs to and doesn't break up during use (always a good thing!) The recently added naked Paper embossing definitely improves the softness of the paper although to be fair to wasn't a problem anyway.
I haven't opened my latest purchase yet, but I'm happy with my previous ones. It's a bit tricky to rate in words, but I'm very confident using it. I have no issues with the quality of the product, and while the colour is a minor issue, the "no bleach" aspect is a winner. I have to say, it's a small step toward what needs to be done to help the planet, but at least it's a step in the right direction.
I have received my first shipment of the new embossed toilet paper. I’m not exactly sure why it needed to be embossed, but it seems like the rolls aren’t as thick. Still soft, presume the process still allows it to be eco friendly. I think it is very good value, both financially and environmentally. Love the minimal packaging.
I've been with your company for a while, switched from another brand and it's great to have our toilet rolls delivered for our family of 5. I like that it's not bleached and I like that the rolls last such a long time compared to cheaper shop bought rolls. Spotted the new embossing and it makes it feel more high end (mainly for guests).
Is there a need for the centre cardboard tube? If those could be removed it would make it so much better.
Now I have stopped using bleached ordinary toilet paper I am just so much more comfortable. I did not realise that I was allergic to ordinary toilet paper until I tried your toilet rolls. I will not be going back to the others.
Love the product, particularly once I'd got used to the colour. White seems sort of fake and weird to me now.
Please tell your delivery drivers not to leave boxes of Naked Paper out in the rain.
We're so confident you'll love Naked Paper that we offer a money-back guarantee on any product we sell, no questions asked. Excludes any delivery charges.
