Naked Paper is built by women

It’s 2026, and it’s still the case that if you ask someone to picture a “CEO” or a “Head of Operations,” nine times out of ten they’re picturing a man in a suit.

That’s not the case at Naked Paper, and it never has been. From our very first sheets of bleach-free toilet paper, we’ve been majority female-owned and operated. 

Two thirds of our senior leadership team are women, and as we write this at the start of 2026, we’ve grown into a focused, positive team that just happens to be exactly two thirds women as well.

So we’re very proud to be members of Buy Women Built.

Buy Women Built is a growing movement of female-founded businesses working together not only to support one another, but also to make it easier for customers to choose to support women-built brands.

At Naked Paper, we’re so used to being a table full of women at meals and meetings that we barely notice it. It’s been eye-opening to realise just how unusual that still is.

The default assumption is still that most businesses are founded and run by men. In the UK, there are around 30% fewer women-founded businesses than in other major economies, and children are four times more likely to picture a man rather than a woman when they hear the word “entrepreneur.” Our mostly female customer support team still receives emails addressed to a polite “Dear Sirs,” which always raises a chuckle.

Buy Women Built makes women-built brands more visible, helping all of us use our spending power to support companies that are breaking the mould.

When you buy women-built, you’re not only supporting the female-led teams already out there, you’re also helping the next generation of young women and girls to imagine themselves as founders and leaders of the businesses of the future, like our own CEO and co-founder Leila. 

We'd love to see more women in leading roles, and the change would benefit us all. If women in the UK founded businesses at the same rate as men, it could add an estimated £250 billion to the economy.

We’re incredibly proud of what we’re building at Naked Paper. We’re proud of our products, proud of our values, and proud to say that we are built and operated by women.

If you’d like to discover more women-led brands and learn about the campaign to shine a light on them you can visit Buy Women Built here.

And if you’d like to support female-led business from the comfort of your own bathroom, we'd love to have you with us.