Why we're more sustainable

We’ve improved the standard process for making tissue, so Naked Paper toilet paper, kitchen rolls, and tissues are much more sustainable and just as affordable as standard UK toilet products.

Here’s a simple overview of how we do it. Our entire footprint from raw materials, to manufacturing, to delivery and waste.

🌍 What this summary includes

First some important context. This summary is about our emissions, the climate-changing gases that are released as a result of making Naked Paper.

Many companies only report cradle-to-gate emissions. This means they stop counting as soon as the product is ready to leave the factory. That doesn’t tell us the full picture, particularly if products are manufactured far away and shipped globally.

Our footprint is cradle-to-grave. What follows is the whole story of making and transporting Naked Paper; not just making our products but also our raw material transport, delivery, and managing our waste as well. 

Stage one: Raw materials 🌿♻️

We start by choosing raw materials and managing supply chains in a way that keeps emissions as low as possible.

Instead of the standard approach (virgin trees, bleaching, long supply chains), we use:

• ♻️ Recycled card and paper collected from businesses near our factory for our packaging, tubes, and recycled tissue.
  

• 🌿 Bamboo from FSC-certified forests for our bamboo tissue (shipped in compact dried blocks, not finished rolls)
  

• 🚫 No bleaching, so no extra bleach products.
  

• 🫧 Simple, non-toxic soaps and salts. More details here.

Stage two: Manufacturing (without fossil fuels) 🔥⚡

This is where Naked Paper really rolls away from the pack.

In standard tissue making, the biggest chunk of emissions comes from drying wet tissue. Sheets of wet pulp are blasted with air heated to up to 650°C. This incredibly intense heat is usually generated by burning natural gas, a fossil fuel.

But we don’t use fossil fuels to dry Naked Paper.

Instead:

• 🔥 Heat comes from burning renewable biofuels (more info on these here!)
  

• 🌀 We use a patented heat-recirculation system to massively improve energy efficiency
  

• ⚡ And for the rest of our power needs, electricity is generated on-site using solar, wind, and hydro electric generators.
  

Because of these changes, manufacturing, which is normally the biggest part of emissions in paper making, is only a tiny sliver of ours.

Stage three: Delivery and waste management 🚂📦

We don’t stop counting when the rolls leave the factory. The final stage of transporting our products to our customers and disposing of our waste includes:

• ♻️ Reusing offcuts and seconds in our recycled products
  

• 💧 Treating and returning water on-site after circulating it multiple times
  

• 🚂 Incorporating electrified rail and sea into our product transport rather than relying on roads.
  

• 📦 Working with delivery partners who are actively transitioning to electric fleets
  

This final stage makes up the last small slice of our total footprint, and we include it because responsibility doesn’t stop at the factory gate.

It all adds up

That’s how we make Naked Paper.

We choose lower-impact materials, we keep supply chains efficient, we manufacture without fossil fuels, and we report on our whole footprint. 

We aren’t offsetting and we aren’t ignoring the final leg of transport. 

Want to dive deeper?

If you’d like the full breakdown of each stage, you can read the complete series here:

• 🌿 Raw materials & transport

• 🔥 Fossil-fuel-free manufacturing

• 🚂 Delivery & waste management
  

And if you’ve got questions about our LCA, our data, or our methods please get in touch. We’re always happy to talk tissue. 

And if you’d like to meet our products at the end of their journey, head over to our shop.