Our new B Impact score

September 2025 will mark five years of trading for Naked Paper. 

From noticing pink toilet rolls in France, to making the first sheets of our own unbleached soft toilet roll, to cutting out fossil fuels from our manufacturing, we set out to make everyday products that are great for our customers and better for the planet. 

As we celebrate our fifth year, it's a good time to reflect on how far we've come. One recognition of our progress has come around this January, in the form of an improved B Corp score.

Our initial B Corp certification came in 2021 with a score of 128.4, far above the qualifying minimum of 80 points. To keep their B Corp status, companies must recertify every three years. 

We’re delighted to have climbed even higher in our latest assessment. Our new impact score of 148.1 puts us among the top performing companies in the UK. 

How did we get here? 

Our assessment

B Corps are companies that have been assessed by the independent non-profit network B Lab and completed their B Impact Assessment containing over 200 questions about ethical and environmental credentials, and providing evidence to support answers.

As well as 140 points available across the core questions, the assessment features unlockable bonus points. These recognise companies aiming to go above and beyond in their operations to make sure they are having a positive impact. 

Here are some examples of how we’re aiming higher at Naked Paper:

Our articles of association – The legal documents that govern us formally commit us to consider the likely consequences of any decisions we take, and the impact these would have on employees, suppliers, customers, and the environment. Every decision - from sourcing our bamboo and recycled materials to protecting the river water we borrow to make our tissue - is guided by our core belief: our business should be a force for good.

Pioneering unbleached - When Naked Paper launched, we were the first unbleached toilet roll in the UK. With absolutely no bleach in our products, every roll and box of our soft, naturally coloured tissue means less harmful chemicals being manufactured, packaged, and going into water systems. Since then, other brands have followed suit, with their own rolls made with less bleaching or no bleaching. We’re delighted to ring the changes!

Just a Drop - We're proud to support the charity Just a Drop, who help communities around the world to thrive by making sure they have access to clean water and sanitation. So far our donations have led to interventions improving the lives of 367,000 people. 

Good toilet paper that keeps getting better

Our 2025 impact score is a great milestone, but we know our success isn’t measured in a single score or a snapshot in time. It’s in the standards we set for our products, and how we work to do better day by day. 

Transparency is a big part of this. We believe that the documentation that supports our green credentials should be regularly updated and available to everyone all the time, not reserved for assessments. You can find all of our key facts and figures on our green credentials page. 

And the most important yardstick for how we're doing is in our fantastic customers who come to us for their everyday essentials. We’re incredibly grateful to everyone who has chosen Naked Paper over the years. Every purchase, recommendation, and message of encouragement provides the fuel that keeps us pushing forward.

Want to join us at this exciting time for eco toilet paper? (Yes, really!)